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Many business owners often wonder what would be the most effective marketing technique that would get them leads. Assuming of course, that there is one method that will turn a prospecting customer into a paying one. Unfortunately, many business owners spend thousands of dollars trying to drive traffic to their websites and are unaware that every visitor will not be ready to buy their products or services right away. For this reason, it seems necessary that these business owners need a system that fine tunes their marketing and sales efforts. It is believed that a sales funnel can solve this problem.
What is a Sales Funnel?
A sales funnel represents an ideal journey that consumers go through on their way to becoming customers. In theory, a business may market its products or services to thousands of people, however, only a small percentage will express interest and become leads. Of those leads, only a fraction will actually buy. In other words, a business could market its product to 100 people in the course of a day, yet by the end of that that business only sold 2 units. This means that a website needs to receive over 100 organic hits in order to produce a sale and a telemarketer needs to make over 100 cold calls to produce a sale. And if you are into door to door sales then you better be knocking on a lot of doors. Overall, you have to funnel prospects down in order to get that sale.
The Ideal Journey
Attract. Businesses can use marketing and advertising tools such as Google Adwords, Facebook, Craigslist, etc., which bring visitors to your website.
Convert. Businesses can express the value of their products and services via compelling video ads that inspire visitors to share their contact information.
Close. Business can place buy now buttons on their website, make follow-up phone calls or send emails to encourage leads to close and become paying customers.
Delight: Business can express gratitude to customers by sending invites to sales events, offering coupons, and offering rewards for referrals.
Tips for improving your sales funnel
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Watch the short video below for more details: